Free Publicity!

I'm really grateful this week for the publicity from within The Salvation Army itself in regard to the Red Shield Ride.

This months 'Others' magazine features an article on the Red Shield Ride and some of my favourite photos from the past couple of years.  You can read the article online here.  Or you can order a copy of the magazine by clicking here (but you will probably have to subscribe for a year).  Alternatively, you can walk into a Salvation Army Corps and probably pick up a copy for a couple of bucks!

Its a funny thing though, publicity!  I love to see and hear it because the more riders we can get participating, the more people I get to meet; the more fun I'll have and the more money we can potentially raise - that's a big reason for doing this after all.

I'm consistently finding that the build-up publicity takes so much more energy out of me than the publicity we get during the ride.  I'm not why that is, in many respects it should be the other way round.  In the 'build-up' I'd say I have more energy and time than I get during the event itself.  Interviews, phone calls and write-ups can be just as draining as spending the whole day riding - and often are at the end of those days.  But I for some reason I find it more engaging and rewarding at the same time.

I definitely don't want a career in the media, but I'm grateful for the reach it affords me at times to speak about the work of The Salvation Army with some of the world's most vulnerable and marginalised people.